One of the promising directions of business development is the implementation of innovative and non-standard management methods. Gaming approaches that are common in computer projects for entertainment have become relevant to the working sphere. This phenomenon is called gamification.
The insurance business has not been an exception to this trend. Today, insurance is popular in many aspects of human life. Specialized agencies guarantee worry free travel and safe work at factories. If you are interested in the relationship between gamification and the insurance business, we invite you to figure it out together.
Gamification and insurance: the common ground
Gamification involves the application of game elements in any sphere of life, which makes it an exciting process. Among these fields are work, education, business, and politics. It allows professionals to achieve success and evaluate their knowledge and skills.
Now, gamification is recognized as one of the most effective approaches in managing insurance companies. What is the essence of this innovation? It is the creation of value for consumers of health and car insurance services based on new experiences through the expansion of customer service forms.
Gaming training gives firms a lot of advantages.
- Management and staff develop scenarios of implementation of the situation of interaction with customers. This allows them to personalize the behaviour of clients of life and property insurance services.
- The ability of staff to form effective communications with customers. As a result, customers feel ownership and contribution to the common cause.
- Guarantee of constant feedback from the target audience. This helps specialists to be able to dynamically adjust the behavior of service customers and supports their involvement in the relationship with the insurance company.
The specificity of gaming training lies in group forms of activity. You will not be surprised that they have a competitive aspect. Gamification guarantees companies the improvement of management’s ability to provide effective monitoring of the implementation of the training complex of employees and maintain the level of current relations with customers. For example, this is relevant to the automotive industry. The gamification approach enables insurance professionals to build sustainable competitive advantages in the global market.
An invaluable strength of the application of training in a complex format of games consists of increasing the volume of insurance services and maintaining the growth trends of the relevant KPI indicators. The management of the insurance company can spread the successful experience of implementing game training to the target audience of customers.
How was it in the past?
The Italians first applied this technology in working practice in 2002. After that, it spread to the UK, countries of Western and Eastern Europe. The US and Canada became the next successors of this innovation.
It is interesting what tasks they solved by the implementation of the gamification approach. For instance, Italy has been able to reduce the cost of insurance for clients. Britain has ensured a higher level of road safety and preservation of human life. The US has solved the problem of illegal payments and unauthorized use of cars.
Conclusion
Gamification today is an important competitive advantage that allows management and marketing professionals to find a common language with customers and employees in production. It is a smart tool to teach professionals to perceive reality by manipulating the gadget. In this environment, gamification allows us to achieve professional goals in the insurance business and enables people to act in serious work situations through play.
